EPISODE · Oct 17, 2025 · 59 MIN
Ep 51 - Tommy Markham Uses His Wallet as a Wheel Chock
from Confessions of a Shop Owner · host Mike Allen
Tekmetric transformed my shop. Plain and simple. Want that for yours? Touch HEREASTA is coming up September 24-26 in Raleigh. Be there or be square, dog! Register now and use code confess25 for $25.00 off your registration. Sign up HEREIf you're like me and aren't good at marketing, don't do it on your own. Let the experts handle it. Touch HERE for more on Turnkey Marketing.Tired of your shop’s social media looking like every other repair shop on the internet? Stand out with 47 Consulting. Learn more HERESend your service advisor to hands down the BEST service advisor training in the industry (even other coaching companies agree). It's Elite Worldwide's Masters Program. The next one is happening in Dallas Texas, September 10-12. Learn more HERE When I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!Tommy Markham owns Markham's Automotive in Constableville, New York, and is a HUGE supporter of charging for diagnostic....this should be fun. Mike, Bryan and Mark talk about why you should charge for diagnostic and why you shouldn't. They also discuss the challenges and marketing benefits of investing in ADAS calibration equipment, even when the return on investment is hard to measure. Timestamps: 00:00 What Will Mike Say/Do When He's Not President?06:47 Diagnostic Charging Debate08:01 Billing for Expertise Costs13:26 "Job Value Reflects Readiness"16:24 BMW Repairs and Water Damage19:05 "Humble Confidence and Skill"23:28 Exclusive ADAS Calibration Facility24:32 ADAS Profit Challenges for Shops28:02 "Public Education Challenges"33:55 "Customized Signs for Visibility"34:04 "Branded Car Complaint Story"38:48 "Confidence and Abrasiveness"42:28 "Career Dilemma and Choices"46:17 Rental Car Damage Documentation50:02 Mitsubishi MUT3 Critique52:16 Mitsubishi's Missing Key Data53:48 Mitsubishi Ownership Verification Issue58:22 "Car Repairs and Priorities"
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Ep 51 - Tommy Markham Uses His Wallet as a Wheel Chock
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