EP 55: Big Brands to Indie Innovations with Kellie Chen - Founder of 8Rue Branding

In this episode, we sit down with Kellie Chen, founder and CEO of 8Rue Branding, to dive into the dynamic world of branding and marketing. Kelly shares her inspiring journey from industry pro to the mastermind behind her own successful branding agency. We get into the nitty-gritty of what it takes to build a brand that stands out, discussing everything from the fall of giants like Victoria's Secret to the rise of indie brands that are shaking up the market with transparency and sustainability. But that's not all! Kellie also opens up about the joys and challenges of working with her husband, offering tips on maintaining a healthy work-life balance while running a business. We explore the power of rebranding, how to bounce back from scandals, and why consumers should demand more ethical practices from the brands they support. Plus, we touch on how unique product concepts, like Ninja Creamy and Nespresso, are disrupting their industries and the importance of consistency, authenticity, and understanding your audience in successful branding.   Do you want to work with 8Rue Branding?    Here are the key links for Kellie Chen and her branding agency, 8RU Branding: 8RU Branding Website: Explore the services and projects offered by 8RU Branding on their official website here. Kellie Chen's Personal Website: For more on Kellie's creative work, including her marketing, photography, and design projects, visit her personal site here. Social Media Links: Instagram: @kelliehchen LinkedIn: You can connect with her on LinkedIn through her profile. These platforms provide a comprehensive look at both her professional expertise and creative endeavors Before you go, don’t forget to follow us on Instagram @spillitgirlpodcast for all the behind-the-scenes tea, extra content, and daily chaos you didn’t know you needed. 💅 And if you want even more, head to our website for episode recaps, links, and all the things we’re loving lately — it’s basically your one-stop shop for living your best Spill It Girl life. Rate the pod, share it with your group chat, and tag us when you’re listening — we live for it. Same time, same energy next episode… stay unfiltered. 💋