Ep 55 | Picking the Right Mix of Events: The Event Portfolio Planning Strategy With Nicola Kastner

Are you feeling overwhelmed when it comes to choosing the right events for your company? With so many options available, it can be challenging to determine where to invest your limited budget and resources—especially when you’re just starting out. Selecting the perfect blend of events that align with your objectives and yield maximum results can be a tough process to crack. That's why we've invited an expert to help you navigate through it all! Nicola Kastner, an award-winning event marketing strategist and one of the world’s most recognized experts in building effective event strategies, will be joining us. She has been named one of Event Marketer’s 2019 B2B Dream Team and Women In Events 2018. As an independent consultant, Nicola helps clients transform their business objectives into tangible outcome-driven event experiences and stand out from the competition. Here’s a preview of the topics they will cover in this episode of “Event Marketing: Redefined”: - How to approach portfolio planning - Strategies for selecting the optimal mix of events that align with company objectives - Determining when a hosted event is a better choice compared to a third-party event - Understanding which events and trade shows fill the top, middle, and bottom of your sales pipeline/funnel Our goal is to help you gain the confidence and knowledge needed to make well-informed decisions that drive your company's growth. If you share the same goal for yourself, tune in to this next stop of our Summer Tour! Connect with Nicola: On her LinkedIn: linkedin.com/in/nicolakastner Connect with Me: On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined