Ep 55: Writing Copy That Converts with Emelie from Pass the Queso

I’m joined by the brilliant and spicy Emelie from Pass the Queso — messaging and sales copy strategist, head honcho of personality-packed copy, and advocate of the phrase “B-minus work is still work.”We talk about:* How to write faster without sacrificing personality or conversion* Why getting clear on your message makes everything easier (and less emotional)* What “quality” copy really means — and how to know when yours is hitting the mark* Letting go of the pressure to sound clever and embracing the unsexy version first* And how simplifying your process can help you actually enjoy writing (yes, really)Emelie also shares what happened when she pivoted the messaging for Stand Up Copy — and why regularly revisiting your message is a good thing.🔗 Connect with Emelie:Threads: @passthequesoWebsite: passthequeso.comStand Up Copy: standupcopy.com======================💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com