Ep 56 | Content Creation & Repurposing for Trade Show Campaigns with Christina Piedlow

In our modern, fast-paced world, trade shows require a constant presence. Given the digital era we're in, crafting a compelling trade show campaign involves more than just setting up a booth and handing out brochures – creating and repurposing great content are now vital to making trade shows truly effective.So how can you determine which content to share and which channels to use in order to boost visibility and reinforce important messages?We'll be discussing this with Christina Piedlow, the President and CEO of TPG Trade Show + Event Marketing – an acclaimed agency that boasts a track record of over 25 years in delivering successful digital and immersive experiential programs to top brands.Christina is well-versed in content strategies and guides a team of creative professionals. Together, they harness the power of social, digital, and interactive platforms across client experiences, trade shows, events, and ongoing marketing endeavors.We're down to our second-to-last stop of the Event Marketing: Redefined Summer Tour! So get ready to dive into a pool of inspiration as we learn:- Developing content strategy for before, during, and after the trade show- Extending trade show impact with repurposed content- Using email to stay connected with attendees after the event- Effective trade show campaigns using content creation and repurposingLots to unpack in this episode! Connect with Christina:On her LinkedIn: https://www.linkedin.com/in/christina-piedlow-a96724b/ Connect with Me:On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/On my Company: https://rockwayexhibits.com/🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined