Ep 56: Demonstrating the value of marketing with Rachel Davies, Hoare Lea, part II

Welcome to The Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing. This episode is part II of my conversation with Rachel Davies from Hoare Lea. If you've not checked out part I, I'd advise you to before listening to this one. In this episode, we cover:• How we can gain more credibility as marketers• The importance of innovation and creativity • The role of AI in marketing • Prioritising quality over quantity.ResourcesAbbas Marketing Hoare Lea websiteAbout the showThe Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.Ways you can support this show If you like this show don’t forget that you can help me to spread the word by:Sharing about the show on socialFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.