Ep 56 - Eric Merchant Stuffed a Technician in a Trunk episode artwork

EPISODE · Nov 4, 2025 · 53 MIN

Ep 56 - Eric Merchant Stuffed a Technician in a Trunk

from Confessions of a Shop Owner · host Mike Allen

Tekmetric transformed my shop. Plain and simple. Want that for yours? Touch HEREASTA is coming up September 24-26 in Raleigh. Be there or be square, dog! Register now and use code confess25 for $25.00 off your registration. Sign up HERETurnkey Marketing takes the stress of doing something I'm not good at off my plate. And gives it to someone who is. Click HERE for more.Tired of your shop’s social media looking like every other repair shop on the internet? Stand out with 47 Consulting. Learn more HERESend your service advisor to hands down the BEST service advisor training in the industry (even other coaching companies agree). It's Elite Worldwide's Masters Program. The next one is happening in Dallas Texas, September 10-12. Learn more HEREWhen I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!Eric Merchant is the owner of Merchant Automotive in Leeland, Michigan. Eric, Mike, and Bryan today talk about racing things with wheels, how Eric got into shop ownership, and why training is important. The three also bring up how things often go sideways when shop owner get together. Like stuffing technicians into trunks... Timestamps: 00:00 Recording at ASTA 202503:30 "Accidental Reel Overflow"09:06 "Lucas Overfills RSVP List"11:26 GM Diesel Pickup Specialists13:11 "Pro Service: Tight-Knit Comfort"19:07 "Struggles Exiting the Car"20:40 "Burt Two-Speed Transmission Overview"24:54 Driving vs. Running a Shop27:29 "Fired: Exit from Dealerships"30:28 "Lawnmower Racing Adrenaline Rush"35:30 Midnight Tail Light Fix37:26 Golf Cart Speed Challenges41:38 "F350 King Ranch Giveaway Idea"43:51 Diesel Training Lacks Specificity48:08 "Encouraging Relevant Class Interaction"

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Ep 56 - Eric Merchant Stuffed a Technician in a Trunk

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This episode was published on November 4, 2025.

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