EP:56 | Katie Rudicil - "Discovering Your Niche: Lessons from the Influencer Journey"

From Corporate Buyer to Creator: Katie Rudicil on Leaving Retail, Finding a Niche, and Staying Consistent on TikTok.This week on The Hype Squad, Charli welcomes Katie Rudicil to discuss Katie’s transition from a 15-year career as a corporate buyer for retailers including Zulily, Lane Bryant, Victoria’s Secret, and Ashley Furniture to pursuing content creation and rebuilding her online boutique, Katie Lizzy. Katie shares feeling trapped in the corporate mindset, wanting “something more,” and the challenges of full-time influencing, including burnout, consistency, algorithm uncertainty, and fear of judgment and perfectionism. They unpack what made a three-second Dunkin’ drive-thru hair video go viral, debate influencer haul backlash and shadowbanning, and explore strategies like going live, posting timing, and focusing on story-driven, relatable content—especially for current or post-corporate women. Katie also recounts moving from Ohio to Florida on a whim during the pandemic and ends by bragging about being a risk-taker.Connect with Katie:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tiktok: @‌katierudicilConnect with Charli:Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.charlimcconnell.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@charli_mcconnell_co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠cmco.womenscoach⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@‌charli_mcconnell_co