EP.57 百老汇 - 最具有生命力的表演文化IP

是否还记得上一次看音乐剧是什么时候呢？如果最近没有看过音乐剧，是否还记得《雪绒花》、《Memory》这些耳熟能详的音乐剧歌曲？本期节目我们将聚焦，全球最具有影响力的线下演出IP，百老汇。看看百老汇这个音乐剧的代名词，是如何发展成举世闻名的剧院片区，又是如何逐渐成为了一种新的、成熟的表演形式？同时，我们也会探讨作为一种文化艺术，百老汇是如何保持创作，在商业上长盛不衰？我们在日常生活中又需要什么样的表演文化类IP？请听本期播客。00:22 停更这段时间我们做了什么？06:11 地理上的“百老汇”10:55 百老汇是音乐剧的代名词16:04 音乐剧的要素和细分21:15 看百老汇我们获得了什么？25:26 相爱相杀的好莱坞与百老汇29:41  从百老汇走出来的“演员”职业细分33:33 百老汇如何维持长久的生命力？37:25 以“创作者”为核心的内容孵化组织42:07 看百老汇也是特色的旅游体验45:11  和时代站在一起，使得百老汇经久不衰49:51 百老汇作为IP的外延发展52:08 国内有哪些全民性的表演文化IP？｜本期亮点｜什么是百老汇？百老汇首先是地理概念，即Broadway，是一条贯穿纽约的大道，也具体指时代广场周围的剧场区（Theater District）。百老汇也是音乐剧的代名词，是用音乐和歌曲，配合舞蹈，来推动剧情发展的舞台剧，常见的分类包括叙事型音乐剧、概念音乐剧和点唱机音乐剧一种综合的艺术形式百老汇所代表的音乐剧是一种独特的综合艺术形式，也是源自大众的通俗艺术。从最早的以娱乐为主的形式，在经历了20年代的自由发展和40年代黄金时代后，演变成近现代以剧情为主导的音乐剧形式。相爱相杀的百老汇与好莱坞作为一个美国文化输出的窗口，百老汇虽然在票房规模上远不及好莱坞，但是为好莱坞电影输送了许多灵感、素材和人才。而好莱坞电影对百老汇的改编，让更多大众了解到优秀的作品。百老汇如何维持长久的生命力？百老汇本身并不是一个单一实体或管理机构，而是一个相对松散的平台，通过剧院、制作公司和投资者的合作，形成了一个繁荣的商业生态系统。除了商业模式之外，以“创作者”为核心的内容孵化组织，与旅游结合的文化体验，以及音乐剧本身与时代同步的发声，使得百老汇能够一直长盛不衰。文化演出的品牌IP化一个文化演出是否能成为IP，需要稳定的团队、有全民、更包容的内容，同时需要紧跟时代的话题，有更多除了现场演出以外的触点。有好的产品，又能不断更新迭代，找到与生活切面的连接点。表演文化IP的打造，其实与做品牌是相同的。｜延伸阅读｜纪录片-百老汇：美国音乐剧（Broadway：The American Musical)李宜橙：美国百老汇音乐剧革新范例——谈乔纳森·拉尔森作品中的革新精神The History of Theater on BroadwayFour Years After Shutdown, a Mixed Recovery‘Hamilton’ Inc.: The Path to a Billion-Dollar Broadway Show在小宇宙查看该单集文稿

Episode metadata supplied by the publisher feed · Published Sep 2, 2024

Embed this episode

Attribution link and audio player

Ready to play

EP.57 百老汇 - 最具有生命力的表演文化IP

0:00 59:11

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

The Brendan Ecker Influence Brendan Scott Ecker The Brendan Ecker Influence is hosted by Brendan Scott Ecker — a 27-year-old American entrepreneur, Michigan real estate agent, CEO of Gold Shark Media Ai, founder of PassRE USA, investor, law enforcement officer, former NCAA two-sport athlete, and author of Beyond the Beat and How I Made My Dorm My Office.Ecker went from a middle-class “Matrix” upbringing to building a fast-growing digital brand, scaling multiple businesses, and growing a YouTube channel with over 27,000 subscribers. With a background in Criminology, law enforcement, and competitive athletics, he blends discipline, strategy, and mindset into everything he teaches.On this podcast, Brendan breaks down the real frameworks behind wealth, business, real estate, marketing, AI, geopolitics, mindset, and personal growth. He discusses the journey in growing his businesses, documenting the wins, failures, and the tactical steps that helped him escape The Business Of Influence Karan White Being an influencer is no longer just a hobby or a side gig. It’s now a legitimate career and this has given rise to a new industry with its own set of challenges, but also so much opportunity. Despite the growth of the industry, there is a notable absence of established career paths and professional training available, which is why I’ve created this podcast. Each Tuesday, I’ll help you learn with confidence the tried and tested strategies that have generated millions in revenue for my clients across the globe. This podcast is dedicated to helping influencers navigate the business side of things, providing insights and guidance on everything from contracts and negotiations to branding and marketing. I believe that by sharing knowledge and experience, I can help you build a sustainable long-term career in the industry with secure and stable income streams.Stay tuned for solo episodes on all things brand partnerships, product development, media, and publishing, all through the len Plant. Body. Soul. Podcast Jennifer Miles & Gordon Ogden Welcome to the Plant.Body.Soul. Podcast, where we explore the minds of extraordinary humans, uncovering the secrets to unlocking our fullest potential. With a passion that knows no bounds, our hosts will take you on thought-provoking journeys, helping you embrace the plant, empower your body, and nourish your soul. In each episode, we'll explore the latest trends, share cutting-edge strategies, and dive deep into the inspiring stories from the industry's most remarkable entrepreneurs, trailblazers and thought leaders. You'll learn all of the tools and insights you'll need to transform your vision into a thriving brand. Whether you're a startup founder, a seasoned business owner, or simply a creative soul seeking inspiration, tune in and embark on a mesmerizing adventure as we deep dive into the wild and wonderful world of digital marketing. Get ready to be captivated by thoughtful conversations, intriguing insights, and transformative stories that will leave you craving for

Frequently Asked Questions

How long is this episode of Slow Brand?

This episode is 59 minutes long.

When was this Slow Brand episode published?

This episode was published on September 2, 2024.

Can I download this Slow Brand episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!