Ep 57 | Getting Your Stakeholders Buy In For Your Trade Show And Events Program With Chloe Richardson

You can have the best ideas for your events program and a rock-solid execution plan, but if you can't get stakeholder buy-in, none of it will happen. That's why we're bringing on a guest that takes pride in making it easy to prove the value of your event marketing strategy - Chloe Richardson. As VP Senior Corporate Relations at Explori, she is on a mission to simplify the measurement of event impact. Her accomplishments include recognition in notable lists such as Eventex's 100 Most Influential People in the Events Industry 2022 and Glisser's Most Influential Women in the Events Industry 2021, among others. Together with host, Matt Kleinrock, they will talk about: - Why executives told her event marketing careers are dying and how she used it as an advantage - How to deal with the pressure to cut costs in your event program - What event teams are doing wrong when measuring brand awareness and how to do it right - How to go from anecdotes to measurable data beyond leads Don't be one of those people who lack answers because they're busy juggling multiple tasks and extinguishing fires, leaving no time to step back, view an event comprehensively, and contemplate strategic approaches. Join us live and get the answers you need! Connect with Chloe: On her LinkedIn: https://www.linkedin.com/in/chloelarichardson/ Connect with Me: On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined