EP 57 - Whitney Cole - The Value of Human Connection in Content Marketing

The Value of Human Connection in Content Marketing Content marketing is all about storytelling and using the power of human connection to approach your customers. Today’s guest is Whitney Cole, Owner of The Mission Maven. Whitney is a consultant speaker and writer. She translates difficult technology concepts into simple approachable and readable content for your ideal customers. Here are more valuable insights on today’s episode: How Whitney started in the health tech space. The three pillars of content creation. What her company, The Mission Maven, is all about. And why you should focus your resources on where your customers are. So listen to today’s episode and learn more about how you can leverage the power of content marketing in your business. 01:37 (Steve introduces today’s guest, Whitney Cole of The Mission Maven.) 8:50 (Whitney talks about her origin story.) 20:02 (Whitney shares the business tools she uses in her daily life.) 22:49 (Whitney talks about her journey in the Health Tech space.) 37:13 (Why you should focus your resources on where your customers are.) 47: 21 (Whitney gives a little bonus for the Awesomers listening.) 48:46 (Whitney’s final words of wisdom.) Welcome to the Awesomers.com podcast. If you love to learn and if you're motivated to expand your mind and heck if you desire to break through those traditional paradigms and find your own version of success, you are in the right place. Awesomers around the world are on a journey to improve their lives and the lives of those around them. We believe in paying it forward and we fundamentally try to live up to the great Zig Ziglar quote where he said, "You can have everything in your life you want if you help enough other people get what they want." It doesn't matter where you came from. It only matters where you're going. My name is Steve Simonson and I hope that you will join me on this Awesomer journey. SPONSOR ADVERTISEMENT If you're launching a new product manufactured in China, you will need professional high-resolution Amazon ready photographs. Because Symo Global has a team of professionals in China, you will oftentimes receive your listing photographs before your product even leaves the country. This streamlined process will save you the time money and energy needed to concentrate on marketing and other creative content strategies before your item is in stock and ready for sale. Visit SymoGlobal.com to learn more. Because a picture should be worth one thousand keywords. You're listening to the Awesomers podcast. 01:37 (Steve introduces today’s guest, Whitney Cole of The Mission Maven.) Steve: You are listening to podcast episode number 57 for the Awesomers.com podcast. And that's right episode number 57. All you have to do is go to Awesomers.com/57 to find all the show notes and the fun little details and links and things like that. But we may talk about throughout this episode. Now today Whitney Cole joins the podcast and she is talking about her company and her concept of creating a mission. And she calls herself The Mission Maven which I find to be both clever and great marketing and accurate. Now as a by way of background, Whitney is a consultant speaker and writer on a mission to help life-saving, life-changing technology, breakthrough the noise and achieve mass user adoption/three-step process, amplifying the messages of Health Tech companies, increases user engagement and drives customers to buy. She translates difficult technology concepts into simple approachable and readable content for your ideal customer. And I'm really excited to have Whitney join us today because she's going to talk about all the important things that it takes to connect with that audience and to synthesize your message down into something that's usable. So you're thrilled to be here because I'm thrilled to have you here. And we're going to get into this episode right now. Welcome back Awesomers, it's me Steve Simonson and I'm back again with another