EPISODE · Sep 22, 2025 · 10 MIN
Ep 57 - Why Rule Based Automations Don't Work
from TACOS Tuesday - Amazon Ads Tactics · host Sell Global
Sebastian Hargreaves takes the mic solo this week while Hamish Conway enjoys a well-earned break, unpacking why rule-based automations often fail in Amazon advertising. He reveals how rigid look-back windows, over-optimisation, and limited bid adjustments can actually create more work and weaker results and why success on Amazon requires both art and science. With actionable insights and practical case studies, this episode delivers strategies to help sellers sharpen their bidding approach, improve campaign performance, and drive profitable growth on Amazon.
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Ep 57 - Why Rule Based Automations Don't Work
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