Ep 58 | Event Marketing vs Event Planning: Going Beyond Logistics to Creating Experiences With Beyanka Soleymanian

In the dynamic world of event management, two key roles play a vital part in creating memorable experiences: the event planner and the event marketer. While both positions work towards achieving successful events, they differ in their primary responsibilities and challenges. So, what sets these roles apart? And for the few who navigate both, what does that entail? After having Beyanka Soleymanian on one of our ExhibitorLIVE 2023 specials, we just had to bring her back for a chat about what it's really like juggling two roles in the event world – being both a planner and a marketer. Beyanka, currently the Marketing Manager at Nureva Inc., boasts an impressive 17-year career in event marketing. With her undeniable skills and unique talents, she has mastered the art of breathing life into events and making sure attendees remember them for a long time to come. She rejoins Matt for a fun conversation on: - Biggest distinctions between an event marketer and an event planner - Mindset shifts and insider tips on both fronts - The often-overlooked third element of the job - Strategies for pitching to leadership - How color psychology and lighting can influence immersive experiences Whether you're deep into event planning, diving headfirst into event marketing, or wearing both hats, give this episode a listen for some valuable insights from a seasoned event professional like Beyanka. Connect with Beyanka: On her LinkedIn: https://www.linkedin.com/in/beyanka/ Connect with Me: On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined