Ep. 58 // Leading with Purpose, Empathy, & Impact: Business to Anyone Connections

Welcome to Choose On Purpose, where we dive deep into intentional living, leadership, & the power of connecting authentically. In this episode, we sit down with a marketing & leadership expert who's pioneering a shift from traditional B2B/B2C models to the innovative B2A (Business to Anyone) approach. She shares what motivates her to lead with a human-centered mindset, focusing on the importance of creating tailored, emotionally intelligent experiences that resonate on a personal level. Join host Becky Plautz & featured collaborator Tanya Thorson as she unpacks the three pillars guiding her work—Tailored Experience, Human-Centric Focus, & Integrated Experience—& explains why these are game-changers for anyone seeking to elevate their impact. Listen in as she talks about handling challenges, maintaining resilience, & redefining what it means to be seen, heard, & known for your impact. If you’re ready to make meaningful strides in your own journey, this episode is packed with insights you won’t want to miss!Connect with Tanya Thorson : https://www.linkedin.com/in/tanyathorson/ Connect with Becky Plautz: https://www.linkedin.com/in/beseenwithbecky/