Ep 59. Jeff Wagner, CEO Of Abel, Ross Reels, Airflo, & Dyna - King

In this episode of The Sustainable Angler, I interview Jeff Wagner, who is the CEO of Mayfly Outdoors, which is the parent company of Abel, Ross Reels, Airflo, and the recently acquired Dyna-King. We discuss everything from how Jeff got started in the fly fishing industry, to what it means to be a B-Corp; how Ross Reels has partnered with Trout Unlimited in an effort to restore native trout species throughout the U.S.; how Airflo has partnered with Terracycle to create a fly line and plastic recycling program which are free to any fly shop and helps keep plastics circular; how good sustainability projects benefit people, the planet and profits, and why they still pursue sustainability projects that may only benefit people and the planet; and of course we talk a little fishing!Special thanks to Jeff, and Mayfly Outdoors, for all they are doing to protect what we love, and thank you for taking the time to listen to the show.The Sustainable Angler podcast is brought to you by: Emerger Strategies, Atlantic Packaging, and A New Earth Project.🎣 Like what you heard? Subscribe to The Sustainable Angler wherever you get your podcasts and leave a review to help us grow the conversation around sustainable business in the fishing and outdoor industries.For more resources, or to learn how Emerger Strategies can help your brand turn sustainability into a competitive advantage by making it simple, strategic, and profitable, visit www.emergerstrategies.com.Follow us on Instagram @emergerstrategies and @thesustainableangler and stay tuned for more insights from leaders at the intersection of conservation, business, and the outdoors.