PODCAST · business
The Sustainable Angler
by Rick Crawford
The Sustainable Angler podcast is your go-to source for insightful conversations about sustainability, conservation, and the future of fishing. Hosted by sustainability expert Rick Crawford, who is also the founder of the sustainability consultancy, Emerger Strategies, this podcast features interviews with fishing guides, artists, storytellers, scientists, conservationists, and sustainable business pioneers making a positive impact on our planet. Whether you're a passionate angler, outdoor enthusiast, or business looking to improve your sustainability performance, The Sustainable Angler delivers actionable insights and inspiring stories. Listen now to explore the intersection of fishing, conservation, and sustainable business—because protecting what we love starts with knowledge and action. A huge thank you to A New Earth Project, the sustainability initiative of <a href="https://www.atla
Episodes
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EP 102. Can a Fishing Lure Be Biodegradable? Jonas Urwyler of Capt. Greenfin.
What if the lure you tie on could catch fish and leave nothing harmful behind ? On this episode of The Sustainable Angler, host Rick Crawford, founder of Emerger Strategies, a sustainability consulting firm serving fishing and outdoor brands sits down with Jonas Urwyler, angler and co-founder of...
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EP 101. Inside AFFTA: Advocacy, Sustainability & Public Lands with Lucas Bissett
On this episode of The Sustainable Angler, host Rick Crawford, founder of Emerger Strategies, a sustainability consulting firm serving fishing and outdoor brands sits down with Lucas Bissett, fly fishing guide, conservationist, and Executive Director of the American Fly Fishing Trade Association...
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EP 100. How Angler's All Fly Shop Makes Sustainability Profitable with Chris Keeley
Can a fly shop actually make sustainability pay for itself? On this episode of The Sustainable Angler, host Rick Crawford founder of Emerger Strategies, a sustainability consulting firm serving fishing and outdoor brands sits down with Chris Keeley, angler, conservationist, and owner of Angler's...
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EP 99. The Best Fly Fishing Is Everywhere: Storytelling & Conservation with Jesse Lance Robbins
What if fly fishing wasn't a sport, but a practice — a way of relating to place, community, and conservation? In this episode, host Rick Crawford — founder of Emerger Strategies, a sustainability consulting firm serving fishing and outdoor brands sits down with angler, writer, and conservationist...
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EP 98. REI's Product Impact Standards: What Brands Need to Know — Brent Kawamura of REI
Brent Kawamura's path to sustainability wasn't a straight line — it started with an Environmental Science degree, wound through LEED-certified building projects, and landed him in Product Sustainability at REI. Along the way, fishing has remained the thread that keeps it all grounded. In this...
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EP 97. Riverhorse Nakadate — Water Lines, Wilderness & a Life Connected by Water
In this episode, host and Emerger Strategies founder Rick Crawford sits down with Riverhorse Nakadate — angler, surfer, writer, musician, adventurer, and a friend. In this conversation, Riverhorse states that "books are magic portals that can take us to far-away places" — and after reading his…
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EP 96. Tier 2 Suppliers, Supply Chain Transparency, and 40 Years of Outdoor Industry Sustainability — with Kevin Myette of Bluesign
Kevin Myette has one of the most storied careers in outdoor industry sustainability — and he's not done yet. In this episode, host and Emerger Strategies founder Rick Crawford sits down with Kevin, who is a 40-year outdoor industry veteran to trace the arc of sustainability from a grassroots...
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EP 95. Fly Fishing, Climate Change & Conservation Storytelling, How AI is Warming Our Waters, & Why the Next Generation Gives Us Hope | Ross Purnell of Fly Fisherman Magazine
In this episode of The Sustainable Angler, Emerger Strategies founder and host Rick Crawford sits down with Ross Purnell, Editor in Chief of Fly Fisherman Magazine, for a wide-ranging conversation that covers the past, present, and future of one of fly fishing's most storied publications — and…
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EP 94. Washington Just Sold Out the Boundary Waters — 20% of All U.S. National Forest Freshwater — Here's What Anglers Can Do | Land Tawney
America's public lands & waters are under attack — and what can you do about it. In this episode of The Sustainable Angler, Emerger Strategies founder and host Rick Crawford sits down with Land Tawney, a 25-year conservation veteran and co-leader of American Hunters and Anglers, to break down the...
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EP 93. Fly Fishing, Music, Art, & Sustainability | Inside Soul Fly Lodge & Soul Fly Charleston with Alec "Griz" Griswold
What happens when a fly fishing lodge co-founder decides the community needs more than just great water and great guides? You get Soul Fly Co. — and an event that might just change how the fly fishing world thinks about gathering. In this episode, host and Emerger Strategies founder, Rick…
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EP 92. How B-Corp Certification & Sustainability Data Can Transform Your Fishing Brand | Hazel Horvath of Ecolytics
What does it actually take for a fishing or outdoor brand to become B-Corp certified — and how do you prove your sustainability claims without greenwashing? In this episode of The Sustainable Angler, host and Emerger Strategies Founder, Rick Crawford, is joined by Hazel Horvath, Founder and CEO…
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EP 91. Why Public Lands Advocacy Matters for Anglers and Outdoor Brands | Keith Shattenkirk of Patagonia
In this episode of The Sustainable Angler, host and Emerger Strategies Founder, Rick Crawford, sits down with Keith Shattenkirk, Program Officer for Healthy Lands & Waters at Patagonia. Keith shares the fascinating story of how he transitioned from a career in finance to working on the frontlines...
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EP 90. There’s No Such Thing as a Green Product (Only Greener Ones) | Al Iannuzzi on Sustainable Product Strategy
In this episode of The Sustainable Angler, host and Emerger Strategies Founder, Rick Crawford, sits down with sustainability pioneer, author, and veteran Al Iannuzzi, to discuss what it really takes to build greener products—and why making improvements is only half the battle. Al, author of…
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EP 89. Waste Audits, Public Lands, PFAS & Avoiding Greenwashing with Meg Careny
What if one simple habit after your next camping or fishing trip could dramatically reduce your environmental impact? In this powerful episode of The Sustainable Angler, host and Emerger Strategies Founder, Rick Crawford, sits down with Meg Carney, founder of The Outdoor Minimalist, to explore...
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EP 88. Making the Business Case for Sustainability with Bob Willard
In this episode of The Sustainable Angler, host and Emerger Strategies Founder, Rick Crawford, is joined by sustainability expert, author, and speaker Bob Willard, one of the world’s leading voices on making the business case for sustainability. Bob shares his journey from the corporate world…
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Bridging the Gap Between Nature-Based Solutions and Business: A Special Collaborative Episode with Dr. Elizabeth Fly of The Nature Conservancy & Conversing with Nature Podcast
In this special crossover episode, we dive into some of the most essential—and urgent—topics facing our coasts and our communities. We kick things off with climate change and ocean acidification before breaking down what nature-based solutions really are, including real-world examples like living...
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EP 86. Protecting Public Lands & Nature with Paul Hendricks from The Conservation Alliance
This is a special episode of The Sustainable Angler because Thanksgiving is tomorrow, and I’ve been reflecting on what I’m most grateful for this year. Nature is right at the top of that list. Over the past year, I’ve been inspired by books like Braiding Sweetgrass by Robin Wall Kimmerer and…
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EP 85. Fighting for the ACE Basin: Stopping the Methane Megaproject with Belvin Olasov
In this episode of The Sustainable Angler, I sit down with Belvin Olasov, Director of the Charleston Climate Coalition, a grassroots organization of passionate Lowcountry citizens working to accelerate local climate solutions through creativity, compassion, and community action. We dive deep into...
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EP 84. Action Is the Antidote to Despair: Charlotte Ward on Climate Hope
In this inspiring episode of The Sustainable Angler, I sit down with Charlotte Ward, Communications and Media Manager at Citizens’ Climate Lobby (CCL) — the “best lobbyists money can’t buy.” Charlotte shares how CCL empowers everyday citizens to meet with members of Congress, build bipartisan...
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EP 83. Craig Mathews on Pheasant Tail Simplicity, 1% for the Planet, and Why Giving Back Is Good for Business
In this episode of The Sustainable Angler, I sit down with legendary angler, author, conservation advocate, and 1% for the Planet co-founder Craig Mathews. Craig recently co-authored a new book with Mauro Mazzo and Yvon Chouinard called Pheasant Tail Simplicity — a reflection on the lessons…
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EP 82. Action Alert! Redfish Regulations with Scotty Davis from ASGA
In this episode of The Sustainable Angler, I sit down with Scotty Davis from the American Saltwater Guides Association to discuss critical changes looming over our redfish fishery. South Carolina and Georgia’s Department of Natural Resources is considering lowering the Spawning Potential Ratio...
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EP 81. Preserving Ancient Forests & Wetlands with National Geographic Photographer Mac Stone
In this episode of The Sustainable Angler, I sit down with National Geographic photographer, and TED speaker, and Executive Director of Naturaland Trust, Mac Stone to talk about the power of imagery in protecting wild places. Mac and I go back to 2008, when we first met working at the A Bar A…
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EP 80. How Nature Makes Us Healthier, Happier & Smarter with Dr. Susan Johnson
In this episode of The Sustainable Angler, host Rick Crawford welcomes Dr. Susan Johnson, founder of Nature at Work, a statewide initiative in South Carolina dedicated to connecting healthier people with healthier places through nature. Rick and Susan explore the healing power of the…
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EP 79. Upcycling Kayaks Into Sunglasses with Dylan Coates and Stephen Vaughan from Hobie Eyewear
In this episode of The Sustainable Angler, I sit down with Dylan Coates and Stephen Vaughan from Hobie Eyewear to talk about one of the most innovative sustainability stories in the fishing industry. Hobie Eyewear is transforming waste into value by upcycling leftover plastic from Hobie kayak...
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EP 78. Monte Burke on Fishing with Legendary Anglers, Conservation & the Power of Storytelling
In this episode of The Sustainable Angler, I sit down with New York Times Best-Selling writer Monte Burke, author of Lords of the Fly and his latest book, Rivers Always Reach the Sea. Monte shares unforgettable stories of fishing with icons like Captain Steve Huff, Lefty Kreh, Andy Mill, and Yvon...
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EP 77. The Power of Honest Sustainability Storytelling with Ali Wines
In this episode of The Sustainable Angler, host Rick Crawford sits down with Ali Wines, founder of Uncommon Ground Communications and former Executive Director of Protect Our Winters Canada, to explore the critical role of storytelling in sustainability and climate communications. Ali shares her...
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EP 76. Josh "Bones" Murphy — Storytelling to Save the Planet
In this special episode of The Sustainable Angler, I sit down with filmmaker, fisheries biologist, and master storyteller Josh “Bones” Murphy. You might recognize his powerful work in Artifishal, Purple Mountains, and The Scale of Hope—films that challenge the status quo and advocate for a deeper...
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EP 75. Bonus Episode: The Rise of Sustainability Regulations – What Brands Need to Know
In this special bonus episode of The Sustainable Angler, host Rick Crawford is joined by James Pollack, attorney at Marten Law, to unpack the rapidly evolving world of sustainability regulations. From PFAS restrictions and Extended Producer Responsibility (EPR) laws to SEC and California's...
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EP 74. The Rise of Sustainability Regulations: Green Marketing Claims with James Pollack
In Part 4 of The Rise of Sustainability Regulations series, host Rick Crawford sits down with environmental lawyer James Pollack of Marten Law to explore one of the most high-stakes topics in sustainability today: green marketing claims. With regulators, retailers, and consumers cracking down on...
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EP 73. The Rise of Sustainability Regulations: Climate-Related Disclosures with James Pollack
In this episode of The Sustainable Angler, we continue our Rise of Sustainability Regulations series with a timely conversation on climate-related disclosures featuring James Pollack, environmental attorney at Marten Law. With new regulations like the SEC’s climate disclosure rule and…
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EP 72. The Rise of Sustainability Regulations: Extended Producer Responsibility (EPR) with James Pollack
In Part 2 of our special series The Rise of Sustainability Regulations, host Rick Crawford is joined by environmental attorney James Pollack of Marten Law to unpack one of the most important—and misunderstood—emerging policies in the outdoor industry: Extended Producer Responsibility (EPR) for...
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EP 71. The Rise of Sustainability Regulations: PFAS with James Pollack
Welcome to a special 4-part series of The Sustainable Angler, where we tackle the most pressing sustainability regulations shaping the fishing and outdoor industries. Over the next four weeks, I’ll be joined by James Pollack, environmental and regulatory lawyer at Marten Law, to unpack what…
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EP 70. Public Lands Are Not for Sale: A Conversation with Land Tawney
In this powerful episode of The Sustainable Angler, we're diving deep into a topic close to my heart: America’s public lands. I’ve been incredibly fortunate to spend countless days camping, hiking, and fly fishing on these wild, beautiful landscapes. Public lands connect us with nature, fuel our...
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EP 69. From Canvas to Camera: How Art and Film Shape Conservation with Paul Puckett & Hilton Graham
Hilton shares his extraordinary journey from political operative to documentary filmmaker after surviving cancer twice and receiving a life-changing stem cell transplant that he calls his "rebirth." This profound reset led him to abandon the pursuit of power for the authentic storytelling that…
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EP 68. Gene Gilliland, National Conservation Director at B.A.S.S.
In this episode, we dive into the world of bass fishing with the Bass Angler Sportsman Society (B.A.S.S.), the largest fishing organization in the world with over half a million members. Founded in 1968 by Ray Scott, B.A.S.S. has been a driving force behind professional bass fishing, youth...
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EP 67. Josh Jenkins, R&D Manager at Scientific Anglers
In today’s episode, I’m joined by Josh Jenkins, Research and Development Manager for Scientific Anglers, and we dive into an important topic: sustainable packaging. We’ll discuss the innovative steps Scientific Anglers has taken to reduce its environmental impact, the challenges and opportunities...
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EP 66. Rebecca Haynes, VP National Audubon Society
Did you know that South Carolina has a long history of conservation? In fact, conservation is baked into our constitution and Audubon South Carolina continues that legacy today by working with policy makers and land owners to support habitat conservation and restoration in our state with bird…
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EP 65. Steve Duda
Storytellers have a unique ability to engage and captivate their audience, which is a critical skillset to have when it comes to saving the planet, which is why I am stoked to share my interview with Steve Duda who is a writer and the former editor of the Fly Fish Journal, and today is the Head…
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EP 64. Eddie Nickens
Hunters and anglers have a long history of fighting for access, protection and the conservation of America’s bountiful natural resources, and today, our fisheries face multiple threats from overfishing, nutrient pollution, plastic pollution, habitat degradation, and climate change. In this…
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EP 63. Jackson Birrell & James Frakes, Co - Founders, The Salmonfly Project
Have you noticed that there are less insects stuck to your windshield these days? Well, you’re not alone, and in fact, insects are in decline, but there really hasn’t been a ton research and science behind some of the prolific aquatic bugs that trout, and trout anglers love. Enter, The Salmonfly...
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EP 62. Chris Wittman, Co - Founder Of Captains For Clean Water
The Everglades are a National Park, a World Heritage Site, and there is no place else on Earth like it. The Everglades are also a place that is near and dear to my heart because I used to make an annual trip with some friends from Savannah to camp, fish, and explore. I landed my first tarpon in…
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EP 61. Leslie Skardon, CEO Of Sustain SC
I am thrilled to share my interview with Leslie Skardon, CEO of Sustain SC! In this episode, we talk about everything from Leslie’s background and the history of Sustain SC, and how they are setting the table for conversations between businesses and local stakeholders in SC through their…
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EP 60. Chris Crolley, CEO Of Coastal Expeditions
I am thrilled to share my interview with Chris Crolley, who is the CEO of Coastal Expeditions and Founder of the Coastal Expeditions Foundation. Chris is a naturalist and storyteller, and in this episode, we discuss everything from the Lowcountry’s barrier island ecology, environmental threats to...
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Ep 59. Jeff Wagner, CEO Of Abel, Ross Reels, Airflo, & Dyna - King
In this episode of The Sustainable Angler, I interview Jeff Wagner, who is the CEO of Mayfly Outdoors, which is the parent company of Abel, Ross Reels, Airflo, and the recently acquired Dyna-King. We discuss everything from how Jeff got started in the fly fishing industry, to what it means to be…
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EP 58. Wes Carter, President at Atlantic Packaging & Founder of A New Earth Project
I am stoked to share my interview with Wes Carter, who is the President at Atlantic Packaging and Founder of A New Earth Project. You may remember Wes from Episode 39 when he was just launching A New Earth Project and since then, Wes and his team have been busy revolutionizing the sustainable...
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EP 57. Daniel Nussbaum, CEO Of Z - Man Fishing Products
Aloha y'all! I am thrilled to share my interview with Daniel Nussbaum, who is the CEO of Z-Man Fishing Products, who has been making innovative lures in Charleston, SC for 30-plus years. In this episode, Daniel shares his personal story of how he got introduced to fishing, went from studying…
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EP 56. Austin Whitman, CEO of The Change Climate Project
Aloha Y'all...I am stoked to share my interview with Austin Whitman, who is the The Change Climate Project CEO, which is a nonprofit organization working to eliminate carbon emissions (you may better recognize them as Climate Neutral Certified). In this episode Austin shares how his love for the...
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EP 55. Cheeky Fishing + Wingo Outdoors CEO Ted Upton
In this episode of The Sustainable Angler, I interview Cheeky Fishing + Wingo Outdoors CEO Ted Upton, and we discuss everything from following his passion for fishing into a career with Cheeky to taking Cheeky and Wingo's first steps on their sustainability journey, to joining 1% for the Planet…
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EP 54. Bonefish & Tarpon Trust's Dr. Aaron Adams
If you have been paying attention to recent headlines, you know that we are experiencing record heat, both on land and in our rivers and oceans. For example, the week of 4th of July was the hottest week ever recorded and in Florida, record water temps are causing coral bleaching.That's why I am...
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EP 53. Casual Crabbing with Tia Clark
In this episode of The Sustainable Angler, I interview Tia Clark who is the founder of Casual Crabbing with Tia and we discuss everything from Tia being born and raised in Charleston, SC, but not having access to our natural resources to the important role our connection to the water plays, to...
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ABOUT THIS SHOW
The Sustainable Angler podcast is your go-to source for insightful conversations about sustainability, conservation, and the future of fishing. Hosted by sustainability expert Rick Crawford, who is also the founder of the sustainability consultancy, Emerger Strategies, this podcast features interviews with fishing guides, artists, storytellers, scientists, conservationists, and sustainable business pioneers making a positive impact on our planet. Whether you're a passionate angler, outdoor enthusiast, or business looking to improve your sustainability performance, The Sustainable Angler delivers actionable insights and inspiring stories. Listen now to explore the intersection of fishing, conservation, and sustainable business—because protecting what we love starts with knowledge and action.
A huge thank you to A New Earth Project, the sustainability initiative of <a href="https://www.atla
HOSTED BY
Rick Crawford
CATEGORIES
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