Creating viral content, From £100 Videos to 1 Billion Views, shooting shots - Kirx Diaz

Today’s guest is Kam Namorm AKA Kirx Diaz. LA-based director/videographer who went from shooting music vids for a coffee to building a recognisable visual language that’s clocked over a billion views. No film‑school blueprint, no straight line — just hustle, strategy and an eye for what makes content pop. We dig into his early days in the trenches, the grind that built his name, the numbers behind viral work, and how life in NYC & LA has changed the game.What we coverKam’s international upbringing and how it shaped his visual eye£100 videos, street shoots and tweeting 650 artists to build a networkGRM Daily, the Addison Lee moment, and the shoots that changed everythingWorking with Aitch, J Hus, Naomi Campbell and more — wild behind‑the‑scenes storiesThe difference between “good” and “pop” content — instinct vs strategyThe ingredients of viral/culturally relevant videos and a small tweak that makes a big impactMental health, overwork, reinvention in NYC → LA, and advice for creators starting out