Ep. 59 - Lawyer Marketing That Never Grows Old - Great Legal Marketing Summit 2022

In this recording from the 2022 Great Legal Marketing Summit, we dive into the intricacies of trust-building and tribe-creation for solo and small firm lawyers. We  share why trying to make  the whole sale with your front end marketing is a "bridge too far and can be overwhelming for potential clients. Get ready to uncover the art of storytelling in establishing trust with your potential clients. We've got tips on identifying trust breakers and the must-knows your clients need to confide in you. We also discuss managing your online reviews and creating a positive customer experience. As a cherry on top, we share how longevity in business and sharing personal stories can significantly impact your trust-building journey. We round up the episode emphasizing on creating value for your community, and how it naturally leads to trust-building. Tune in to get tips on building a compelling personal story and see how initiatives like podcasts and mastermind groups can be instrumental in forming your tribe. We also share an inspiring story behind a mock trial website that was created to assist people with their legal needs. This episode is a goldmine if you are looking to reject the traditional status quo of the legal profession, deliver excellent customer service, and create a tribe that values you beyond your legal expertise.Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.comWhat Makes The GLM Tribe Special?In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixingthe actual practice of law with business building in the way that we are.There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.