Ep.6 | Credibility Over Clout #businessofinfluence

In this episode of Business of Influence, host Leroy Marc sits down with content creator and TV producer Mbuyiselo Vilakazi to unpack the intersection of online content, traditional media and the role of credibility in building lasting influence.From his transition out of law into media to his rise as a trusted voice in television commentary, this conversation explores how intentional, research driven content can cut through noise and build real authority.It also unpacks the shift from reactive, trend led content to evergreen storytelling, and why consistency, discipline and analytical thinking are becoming the new currency in the creator economy.Beyond content creation, the episode dives into Vilakazi’s role as a cultural translator, breaking down complex production and human behaviour for audiences, while maintaining objectivity and credibility in an industry often driven by sensationalism.At its core, this is a conversation about choosing substance over visibility and building media power through intention, not impulse.If you are thinking about influence, content strategy or the future of media, this is a conversation worth your time.Business of Influence is brought to you by Style ID Africa.—Enjoyed the podcast? Join the conversation by using the #businessofinfluence Listen & Follow UsApple: https://tr.ee/7S9Qw2RYaBSpotify: https://tr.ee/8yFVYiInstagram: https://tr.ee/9MFBqITikTok: https://tr.ee/F5wHS1LinkedIn: https://tr.ee/72U7z0Follow Our Host & GuestLeroy: https://www.instagram.com/leroymarc/Mbuyiselo: https://www.instagram.com/mbuyiselovilakazi/ Email: [email protected] Produced by Emcee: https://www.instagram.com/emceeiii/#CreatorEconomy #ContentStrategy #MediaCredibility