EP 6: How to Raise Capital for a Private Credit Fund with Patrick William

In this in-depth and highly strategic episode, Saurabh Jain sits down with Patrick William, co-founder and Managing Director of Rixon Capital, to explore the realities of building, scaling, and sustaining a specialist private credit fund in today’s capital markets.Patrick shares his journey from investment banking and M&A into private credit fund management, explaining why recurring revenue models, disciplined risk management, and asset-backed lending form the foundation of Rixon Capital’s strategy. He breaks down how the firm grew from inception to managing over $170 million in funds under management, while navigating the structural challenges faced by emerging fund managers.Together, they unpack the core business problem facing Rixon Capital today: raising capital at the speed required to meet borrower demand without compromising fund quality, investor trust, or long-term strategy. The conversation dives deep into distribution challenges, wealth manager dynamics, investor psychology, sales cycles, brand credibility, and why time and reputation remain critical currencies in funds management.This episode is an essential listen for fund managers, financial services founders, CEOs, investors, and operators seeking a candid look at capital raising, private credit, and the trade-offs between growth, quality, and control.What You’ll Learn in This EpisodePatrick’s transition from investment banking to private credit fund managementWhy private credit became a compelling opportunity following bank retrenchment from SME lendingHow Rixon Capital structures asset-backed, high-yield lending strategiesThe difference between raising capital from wealth managers, high-net-worth individuals, and family officesWhy sales cycles in funds management are long, uncertain, and relationship-drivenThe role of trust, brand, and track record in capital allocation decisionsWhy distribution is often the true constraint to growth for emerging fundsThe challenges of scaling without compromising investment disciplineThe psychological impact of entrepreneurship, risk, and financial uncertaintyHow founder background and personal history influence capital allocation decisionsWhy quality products do not always sell themselves in financial marketsThe trade-offs between accelerating growth and maintaining long-term controlAbout Rixon CapitalRixon Capital is a specialist boutique private credit fund manager focused on asset-backed lending to underbanked small and medium-sized enterprises. The firm manages multiple funds, including income and credit opportunity strategies, designed to deliver strong risk-adjusted returns through disciplined underwriting, capital preservation, and diversification.Rixon Capital’s approach prioritizes quality borrowers, conservative structures, and long-term investor alignment over rapid, unconstrained growth.Website: ⁠https://rixon.capital/⁠Links & ResourcesConnect with Patrick WilliamLinkedIn: https://www.linkedin.com/in/patrickpwilliam/Connect with Saurabh JainLinkedIn: https://www.linkedin.com/in/saurabhjain10Website: https://ceowhisperer.au/Email: [email protected] the PodcastIf you enjoyed this episode, please consider rating and subscribing:Apple Podcasts: https://podcasts.apple.com/au/podcast/ceo-whisperer-by-saurabh/id1862989706Spotify: https://open.spotify.com/show/6rbvHV1FEDxq91bERv1h8vYouTube: https://www.youtube.com/@CEOWhisperer.auYour support helps more founders, CEOs, and investors discover the show.