Ep 6. Marketing Has a Measurement Problem #foundersdesk

In this episode of Founder’s Desk, hosted by Tami Ruschin, Ryan Sauer from Redwood Analytics unpacks why modern marketing still struggles to prove real business impact despite having more data than ever before.From the flaws of reach, impressions and last click attribution to the rise of objective based marketing and reporting, this conversation explores why brands need to rethink how they approach marketing analytics, performance marketing and measurement strategies.The episode also dives into the difference between correlation and causation in digital marketing, why dashboards should drive decision making rather than vanity reporting, and how evergreen content and long term brand building create sustainable growth beyond short term campaign metrics.At its core, this is a conversation about aligning marketing with business objectives and building measurement frameworks that actually reflect consumer behaviour and commercial impact.If you are interested in marketing analytics, brand strategy, performance marketing or the future of digital measurement, this is a conversation worth your time.Business of Influence is brought to you by Style ID Africa.—Enjoyed the podcast? Join the conversation by using the #FoundersDeskListen & Follow UsApple: https://tr.ee/7S9Qw2RYaBSpotify: https://tr.ee/8yFVYiInstagram: https://tr.ee/9MFBqITikTok: https://tr.ee/F5wHS1LinkedIn: https://tr.ee/72U7z0Follow Our Host & GuestTami: https://www.instagram.com/tami_blend_ruschin/Ryan: https://www.redwoodanalytics.co.za/ Email: [email protected] Produced by Emcee: https://www.instagram.com/emceeiii/#MarketingAnalytics #PerformanceMarketing #DigitalMarketing