Ep. 6: Unifying Marketing and Enrollment from the Cabinet

In this episode of Breaking Silos, we sit down with Kin Sejpal, Vice President for Marketing and Communications, and Kevin Dyerly, Vice President for Enrollment at the University of Redlands, to uncover the story behind breaking silos at the cabinet level. Dive deep into their journey of unifying marketing and enrollment efforts to foster greater collaboration and enhance the university’s strategic goals. Discover their vision, the challenges they conquered, and the triumphs they celebrated as they worked towards a unified objective. From personal anecdotes to strategic insights, Kin and Kevin share how their collaboration not only improved enrollment metrics but also set a precedent for teamwork and innovation across campus.Guest Names:Kin Sejpal, Vice President, Marketing and CommunicationsKevin Dyerly, Vice President, EnrollmentGuest Social: Find Kin on LinkedIn: https://www.linkedin.com/in/kinsejpal/Find Kevin on LinkedIn: https://www.linkedin.com/in/kevin-dyerly-6b217513/Guest Bios:Kinnari “Kin” Sejpal is the Vice President of Marketing and Communications/Chief Marketing Officer at University of Redlands where she oversees brand management, enrollment marketing, and communications and digital teams. Before joining Redlands, Kin served as the Associate Vice President, Marketing and Creative Services at Rochester Institute of Technology (RIT). Among her many accomplishments there, Kin developed RIT’s brand strategy and launched its first national reputation campaign. Kin started her career in the U.S. by joining Purdue University’s Office of Marketing and Media where she held progressively responsible roles in the areas of advertising, marketing strategy, and marketing intelligence. Dedicated to advancing higher education and the importance of marketing in shaping the perception of our industry, Kin serves in prominent positions with CASE (Council for Advancement and Support of Education) and AMA (American Marketing Association). Kin has an M.B.A in Marketing and Strategic Management, and an M.A. in Communications from Purdue University.Kevin Dyerly, a double alumnus of the University of Redlands, brings 24 years of experience in the enrollment management space and serves as Vice President of Enrollment. He’s led enrollment efforts at the University of Redlands since 2012 and, prior to that, Whitman College where he served as director of admissions.Kevin was appointed as the Vice President of Finance and CFO at University of Redlands in July 2020 and served in that role for three years where he helped lead the institution through and out of the Covid-19 pandemic.  Kevin began his career in Admissions at Redlands before his seven-year stint at Whitman.  He received his bachelor’s degree in business administration in 2000 and his MBA in 2004 from the University of Redlands.Kevin has been active in leadership of professional organizations during his career.  He served as president on the executive board of the Pacific Northwest Association of College Admission Counselors and on advisory boards or committees for the Western and National Associations for College Admissions Counseling and the College Board