EPISODE · Nov 25, 2025 · 1H 5M
Ep 60 - Coaching Call #11 | Am I Too Expensive??
from Confessions of a Shop Owner · host Mike Allen
Tekmetric transformed my shop. Plain and simple. Want that for yours? Touch HERETurnkey Marketing takes the stress of doing something I'm not good at off my plate. And gives it to someone who is. Click HERE for more.Send your service advisor to hands down the BEST service advisor training in the industry (even other coaching companies agree). It's Elite Worldwide's Masters Program. The next one is happening in Dallas Texas, September 10-12. Learn more HEREWhen I used the maintenance tool for the fist time with Detect Auto, my mind was blown. My advisors had the same reaction - and then SO MUCH MORE TIME. Learn more about Detect Auto and book a free demo now!In this episode, Mike Allen confesses to Matt Lofton that he thinks his customers aren't finding the value in using his repair shop. Matt says that value is defined by what customers are actually willing to pay for, reminding listeners that shop processes only matter if clients perceive them as worthwhile. They also talk about employee retention, noting how turnover can set a business back and why keeping the right team in place should be a top priority. Timestamps: 00:00 Mike's Vegas Wardrobe Malfunction10:36 "Retention and Sustained Growth Focus"13:29 Client Service & Repair Strategy19:19 Team Process and Standards Updates23:07 "Pricing Concerns and Reputation"33:35 Labor Rate Adjustment Explained34:56 Employee Feedback Reflects Trust43:39 Front Counter Compensation Debate47:50 "Defining Value Beyond Features"52:05 "Handling Customer Objections Effectively"59:06 "Discussing Brake Replacement Concerns"01:01:59 Pricing Strategy and Break-Even Analysis
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Ep 60 - Coaching Call #11 | Am I Too Expensive??
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