Ep 60: From ballerina to architecture marketing with Ellie Sharpe

Welcome to the final interview episode of '23 of the Built Environment Marketing show hosted by me, Ayo Abbas from Abbas Marketing.Today’s episode features Ellie Sharpe, the Marketing and Business Development Director at Perkins+Will.  Ellie had an interesting start in architecture marketing as her previous career was as a professional ballerina.In this episode, we talk aboutSuccession planning and acquisitions The power of focusing on the human story and campaignsHow thought leadership and innovation are key parts of their marketing approachTheir approach to awards and the role is has played in boosting visibilityHow they've re-adopted an 'old school' tool for presentations, pitches and collaborationLinksAbbas MarketingPerkins&Will U+IAbout the showThe Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing make sure you check out our sizable back catolgue of interviews and solo episodes if you're facing a marketing challenge.Ways you can support this show If you like this show don’t forget that you can help me to spread the word by:Donate to help cover the costs for making this showSharing about the show on socialsFollowing us on Apple or SpotifyLeaving us a review on Apple or Spotify Or telling a friend about the show who you think will benefit.