Ep 60 | Get More Mileage From Your Events Through Content With Amanda Johnson

Imagine the exhilaration of putting in all the time, effort, and resources into planning and executing a successful event. But it's often over in the blink of an eye, leaving you with a sense of bittersweet satisfaction. As you triumphantly check it off your to-do list, a sigh of relief escapes you. However, a lingering realization sets in - there's untapped potential waiting to be discovered beneath the surface of your event. What if you could extend an event’s lifespan and maximize its impact? Enter content creation. In this week’s episode of “Event Marketing: Redefined” we explore the power of content in driving event-led growth and how you can get more mileage from your events by leveraging the versatility and distribution potential of content. Matt had the opportunity to sit down with Amanda Johnson, the Head of Content Marketing at Splash, an innovative event marketing platform. Amanda is a skilled storyteller who creates impactful narratives and strategies that effectively drive pipeline and revenue. Her exceptional talents have earned her the Gold and Platinum Hermes Creative Awards. Hear them talk about: ✅ Tips for creating engaging event content ✅ Overcoming content creation challenges and crutches ✅ Planning stories and narrative: developing content with available resources ✅ How to measure success in content marketing No matter your event, this episode offers insights on using content as a catalyst for success. Tune in to discover how harnessing content creation can elevate your event-led growth strategy. Connect with Amanda: On her LinkedIn: https://www.linkedin.com/in/adayjohnson/ Connect with Me: On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined