EP 60: Gmail’s new rules: What every email marketer needs to know

from Send It! · host Send It!

Gmail just rolled out the biggest inbox overhaul in years and it’s about to change how every ecommerce brand sends email.In this episode, Jimmy Kim and Chase Dimond break down the new Gmail features that are shaking up deliverability, unsubscribe rates, and how messages show up in the Promotions tab.They cover everything from the new Manage Subscriptions view (which ranks senders by frequency and makes unsubscribing easier than ever) to Postmaster Tools v2 and Google’s new compliance enforcement rules for bulk senders.EP 60: Gmail’s new rules: What every email marketer needs to knowHere's what we're diving into:- The 3 Gmail updates every marketer needs to understand- How frequency and engagement now determine inbox visibility- What the new “Purchases” view means for transactional emails- How Gmail’s smarter Promotions tab changes your send strategy- The truth about Postmaster Tools v2 and new compliance rules- How to audit your setup before November 2025 enforcement kicks inRead more about the deliverability report: https://e.eemtrk.com/gmail-changes-senditThank you our friends at Omnisend, eCom Email Certified, and Kintsugi for sponsoring the podcast!Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://eemtrk.com/omnisend-senditeCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://eemtrk.com/eec-senditExplore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://e.eemtrk.com/r/sendit-inboox______00:00 Welcome to The Show00:53 Overview of Gmail Changes03:47 Gmail's Managed Subscription View11:27 Gmail's New Purchase View17:42 Promotions Tab Overhaul19:10 Gmail's New Relevance Ranking System22:08 Strategies for Improving Email Engagement26:37 Technical Changes in Gmail's Postmaster Tools29:24 Compliance and Enforcement for Bulk Senders36:05 Summary and Key Takeaways______Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/______Follow Jimmy & Chase on social!Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimondContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

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This episode was published on December 16, 2025.

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