EP. 60 Going All-In on Entrepreneurship with Geraldine Ridaura Schumacher

Becoming an entrepreneur is no easy journey, but with passion, hard work, and dedication, you can surely achieve a successful startup! The founder and CEO of Holy Matcha, Geraldine Ridaura Schumacher joins me on today’s episode of The Tom Ferry Podcast Experience to talk about the highs and lows about entrepreneurship, her passion for matcha, and building a strong community through her business.  This episode is filled with raw truth of facing the challenges that come along the entrepreneur’s journey, and Geraldine shares how she was able to overcome them headfirst with perseverance.  As the Queen of Matcha, Geraldine launched the first matcha cafe in San Diego and she opens up about coming out of her shell to connect with her customers and community.  With three years under her belt, Geraldine also talks about the ugliness of managing a business, having a clear marketing strategy, and the importance of creating a great customer experience.  Whether you’re in the food industry, real estate, or any service-based business, I think you’ll relate to Geraldine’s pain points and objectives. You want to connect with your customers, create trust, and be their number one and only option!  If you’ve been looking for ways to build your brand, uplift your community, and important pillars to optimize your business, listen to this episode to learn more about Geraldine and how she’s making matcha moves with her business!