Ep 60: How to Make Healthcare Messages Land with Saul Marquez

Transparent messaging is becoming essential in healthcare, not optional. In this episode, Saul W. Marquez, CEO and Founder of Outcomes Rocket, joins Nurse Rosa’s INsights to break down why even the most impactful healthcare innovations fail without the right message reaching the right decision-makers. Drawing on more than 20 years in healthcare sales and marketing, Saul explains how Account-Based Marketing (ABM) delivers measurable results in a complex industry with long sales cycles and high stakes. Rosa and Saul explore key insights from the State of Account-Based Marketing 2025 report, including the role of AI in streamlining marketing workflows, where automation falls short, and why human connection and trust still matter deeply in healthcare. The conversation also highlights how transparency across patients, clinicians, and healthcare organizations can reduce waste, improve understanding, and drive better outcomes. Tune in to learn how targeted marketing, strategic storytelling, and thoughtful use of AI can help healthcare leaders, clinicians, and innovators create sustainable growth - without losing the human side of healthcare. Resources: Read the State of Account-Based Marketing 2025: Insights, ROI, and the Rise of AI report at OutcomesRocket.com Connect with and follow Saul W. Marquezon LinkedIn Follow Outcomes Rocket and explore their insights at OutcomesRocket.com. Connect with Rosa Hart on LinkedIN Get or Gift a copy of “Speak Up, Start Now” the Nurse’s Week Gift of the Year for 2026 Follow @NurseRosaSpeaks