Ep 608: Optimove on iGaming Gamification, AI, and Player Personalisation

Live from the show floor at SBC Summit 2025, iGaming Daily dives into one of the industry's hottest topics: gamification. As operators focus more on player retention, gamification is emerging as a powerful, 'zero-cost retention model' that can significantly reduce dependency on costly bonuses.In this episode, we're joined by Optimove's VP of Revenue, Motti Colman, and Director of Gamification, Kalev Kärpuk, to explore what makes gamification so effective.Host: Charlie HornerGuests: Motti Colman & Kalev KärpukProducer: Anaya McDonaldEditor: James RossiGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.