EPISODE · Jun 18, 2026 · 30 MIN
EP. 61 车企集体“开小号”，是在做增量还是内耗？
从小米寻天、和传说中零跑第二品牌，到蔚来的乐道和萤火虫，越来越多车企开始打造属于自己的“第二品牌”有人想覆盖更多价格区间，有人想冲击高端市场，也有人希望借此寻找新的增长空间但问题也随之而来：新品牌真的是在创造增量，还是在分流原本的用户？品牌越做越多，到底是在扩大版图，还是在制造内耗？这一期《亭口三人谈》，我们就来聊聊，为什么新能源下半场，车企们又开始忙着“开小号”了00:00 Intro01:05 新能源卷完价格，又开始卷品牌？07:56 一个品牌不够用？车企开“小号”的真相22:13 车企开“小号”，谁的作业最值得抄？
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EP. 61 车企集体“开小号”，是在做增量还是内耗？
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