Ep 61 - John Firm (Buckaroobob) and Michael Guenther | Mounted Fish Aren't Real???

Tekmetric opened my eyes to just how much a good SMS will do for a shop. Their software is top of the line, and with them, so is my shop. Try them for yourself HEREMy marketing before and after signing up with Turnkey Marketing is pretty scary. In a good way. Get your marketing right today HEREMake your techs happier with Detect Auto. They'll stop getting "check noise" or "check vibration" from advisors with the customer concern tool. It will CHANGE YOUR LIFE. Book a demo HERESend your service advisor to hands down the BEST service advisor training in the industry (even other coaching companies agree). It's Elite Worldwide's Masters Program. The next one is happening in Dallas Texas, September 10-12. Learn more HEREIn this episode, Mike learns that fish hung on a wall are just plastic. He, John Firm, Michael Guenther, and Jeff Compton also get into some ESO talk, free Diag, and if free oil changes are ruining this industry. They also share firsthand experiences managing small-town customer relationships, including the challenges of offering credit and dealing with overdue invoices.Timestamps: 00:00 Mounted Fish Aren't Real??09:51 Rising Star in Auto Industry14:46 "Efficiency Concerns with Machine"17:28 "Free Car Diagnostics Explained"22:42 "The Cost of Your Dream Car"28:44 "Oil Change Pricing Dilemma"32:02 "Fish of a Thousand Casts"42:31 "Local Store Credit System"47:44 Customer Loss After Payment Struggle50:06 "Bronx Tale $10 Lesson"55:37 Fishing Etiquette at Docks