EP 61: The Powerful Role of Psychology in Business and Marketing with Abby Dixon

Abigail Dixon, the brilliant mind behind the Whole Marketer, shares her inspiring journey from working at Burger King to hosting a podcast with over 130 episodes. Have you ever wondered how aligning personal values like connection, growth, and generosity with your career could transform your professional life? Abigail reveals her passion for psychology and business and how these elements fuelled her career and podcast during the pandemic, aiming to show diverse perspectives into her work.Feeling overwhelmed in your marketing career? We've got strategies to help you regain control and find fulfilment by understanding your motivations and setting priorities. Abigail discus with us the common stressors in marketing, the immense emotional energy required to align stakeholders, and the highs and lows marketers face. Learn how to navigate these challenges and why support and alignment are crucial for a rewarding career.Marketing is no longer just a supporting role; it's a strategic business pillar. Abigail discusses how marketing professionals have evolved over the last 25 years, becoming integral to business strategy. Gain insight into the significance of engaging training sessions and crafting award-winning entries, while exploring the nostalgic evolution of communication technology in the workplace. This episode promises rich insights for marketers eager to enhance their careers and demonstrate their value in today's fast-paced business environment.Send us Fan Mail Struggling to prove marketing's worth to your board? Grab our free one-page Board-Proof Scorecard: 👉 Download the scorecard 👈Got a marketing problem you would rather not admit to? Reply to this and we will answer it anonymously on the show.Subscribe to our newsletter The mistakes we see marketers make, every fortnight. 👉 [Subscribe here] 👈Follow Chris:X, TikTok, LinkedInFollow Will:LinkedInFollow The Show:TikTok, YouTube