Ep 61 | The price is right. Isn't it? Jon Brooks from The Value Advantage.

It's taken 61 episodes for us to cover one of the 'Ps' for the first time. Price. Glenn is joined by Jon Brooks who worked on pricing strategies at recruitment behemoth, Reed for several years and now works with recruitment businesses to understand and define what they charge. Jon knows marketing as well, which is useful for a podcast like this. Alongside pricing, we talk about the shift in the recruitment industry to productisation and how account-based marketing can, and should be, a big consideration in your recruitment marketing activities. Shoutout as always to the team at Paiger for lending their support to the podcast.