Ep: 61 - Trusting Your Gut Versus Data

Ever wondered how to balance gut instinct with hard data in business—and still sleep at night? In this episode, I sit down with Shirley, Kim, and Tom to share stories of our very first cars and what those memories taught us about risk, reward, and decision-making in both life and business. We open up about the moments when trusting our gut paid off, and the times we had to learn the hard way. You’ll hear how decades of experience—plus a bit of trial and error—helped us build the confidence to make choices that the numbers couldn’t always justify, and why sometimes the best research is trusting the people who know their community inside and out. I talk candidly about the pressures of starting new ventures, knowing when to make the leap, and why being able to sleep at night is the truest test of a good business decision. Whether you’re launching your first business, growing an existing one, or just trying to keep family and work in harmony, there’s wisdom, laughter, and plenty of lessons in this episode.  Got a story to share or a question you'd like answered in a future episode? Email Brian at [email protected].  Make sure to check out our website to learn more!