Ep 62 | Building A Modern Event Marketing Strategy From Scratch with Jon Wolff

Event marketers often find themselves juggling multiple responsibilities and facing high expectations. It can sometimes feel like they have a target on their back, with so much demanded from them, including executing strategies and delivering measurable ROI. But what if you were tasked with building a modern event marketing strategy from scratch? This daunting challenge requires a unique level of expertise, and we've brought in someone who knows it all too well.Jon Wolff is a Global Events Manager at Lenovo. Lenovo, renowned for its hardware products, now seeks to expand its footprint in solutions and services. In order to achieve this, they have enlisted someone of Jon's caliber to develop a comprehensive plan, roadmap, and strategy.In his second appearance on "Event Marketing: Redefined," he shares:✅ How he approaches his role and how did he go from there✅ How he strategically looks at events✅ Why having just a booth sets them up for failure✅ Effective engagement tactics✅ Plus, much more!Gain valuable insights, practical tips, and proven strategies that will empower you to excel in your role and deliver exceptional results.Learn from Jon's experience and expertise - hit that play button now!Connect with JonOn his LinkedIn: https://www.linkedin.com/in/jondwolff/  Connect with MeOn my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined