Ep. 62 - Customer Retention Strategies: How to Improve Your Customer Lifespan by 6x w/ Greg Daines

On this episode of The Professional Services Pursuit, Banoo talks with Greg Daines. Greg is the CEO of ChurnRX, the premier retention analysis and coaching platform that helps organizations to diagnose and solve churn within their customer base. They discuss data-backed customer retention strategies and the secret sauce to identifying and measuring the right results. Other topics in this episode includeThe lack of correlation between customer satisfaction and retentionThe importance of getting results and measuring themThe 3 laws of customer retentionGreg’s take on value-based commercial models and how to rethink that approach Hosted on Acast. See acast.com/privacy for more information.