Ep. 62: Mattie Bush (Amelia's Flower Truck)

Today we're visiting with Mattie Bush, owner of Amelia's Flower Truck & Amelia's Flowers located in Nashville, Tennessee to discuss: How she dreamed up and executed the flower truck concept without a background in the floral industry How she scaled her business quickly to include 3 trucks Why she decided to add retail shops to her business model The challenges of selling flowers from a mobile truck Details on sourcing her flower trucks and the accessories she needed to complete the flower truck concept The story behind the names of her trucks...Amelia "Amy", Rory, and Melody Why she's chosen not to include wedding/event florals in Amelia's business model (with a few exceptions...for now) The merchandise and flower options offered by Amelia's Flowers The process of shifting to flower deliveries during the pandemic How she sources the flowers she sells from the flower bars on the trucks and in the shops The challenges of growing quickly and finding community in a unique niche Her dreams for the future of Amelia's Flowers LINKS MENTIONED IN EPISODE 62: Flower Confidential by Amy Stewart 1767 Designs "I'm Not a Florist" by Mattie Bush Charlotte's Florals  SEE MORE OF AMELIA'S FLOWER TRUCK HERE:     Website | Instagram | Facebook | Pinterest  SEE MORE OF AMELIA'S FLOWER SHOPS HERE:      Website | Instagram Today's episode is brought to you by: REAL FLOWER BUSINESS Click here  to learn more about online business courses and free training for florists including Flower Math: The Florist's Guide To Pricing & Profitability, and Wedding Templates to help you streamline your proposal process and help clients book more quickly. How to Connect with Botanical Brouhaha: BotanicalBrouhaha.com Instagram Facebook Host: Amy McGee (Botanical Brouhaha) BB Podcast Sound Engineer: Landon McGee