Ep 62 | Video killed the...cold caller. Susie Lawler from Odro.

Odro's Head of Marketing, Susie Lawler joins Glenn in a (very) rare interview where we discuss Odro's marketing strategy. The episode looks at the benefit of picking up marketing knowledge from other sectors (is it important, or not?), the importance of giving away your best stuff for free and why focusing on the customer will always bring success. A hugely engaging episode which gives great insight behind the scenes of one of the fastest-growing businesses in the recruitment space. Who are blinking good at marketing as well. A bit like Paiger who sponsor this episode.