EPISODE · Mar 26, 2025 · 11 MIN
Ep 629: How I'm Scaling a Brand from $51k to 8 Figs
from The Unofficial TikTok Shop Podcast with Jordan West · host Jordan West
Send us a textI’ve built seven brands.Some were massive wins. A few crashed and burned. But every single one taught me something that I’m now using to build my next big thing—and I’m bringing you along for the ride.In this episode, I’m walking you through the early days of a new supplement brand I’ve partnered on. From $26K in month one to projecting $51K this month on Amazon, we’re just getting started.And here's the thing...Most people only show you what worked after the fact.I’m going to show you everything as it happens. The good. The bad. The break-evens. Every lever we pull and every decision we make.If you’ve ever wanted to build a brand alongside someone who’s done it before, this is it.What You’ll Learn in This Episode:Why we launched on Amazon first (and what’s next)The early numbers: Revenue, profit margins, ad spend breakdownsHow we’re planning to scale past break-evenWhy I’m more excited about this brand than any I’ve built beforeThe mindset shift that happens when you’re building again, but smarterGrowth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin my Skool community and connect with other eCommerce brand owners and marketers!https://www.skool.com/tiktokshopelite/about
What this episode covers
Send us a textI’ve built seven brands.Some were massive wins. A few crashed and burned. But every single one taught me something that I’m now using to build my next big thing—and I’m bringing you along for the ride.In this episode, I’m walking you through the early days of a new supplement brand I’ve partnered on. From $26K in month one to projecting $51K this month on Amazon, we’re just getting started.And here's the thing...Most people only show you what worked after the fact.I’m going to show you everything as it happens. The good. The bad. The break-evens. Every lever we pull and every decision we make.If you’ve ever wanted to build a brand alongside someone who’s done it before, this is it.What You’ll Learn in This Episode:Why we launched on Amazon first (and what’s next)The early numbers: Revenue, profit margins, ad spend breakdownsHow we’re planning to scale past break-evenWhy I’m more excited about this brand than any I’ve built beforeThe mindset shift that happens when you’re building again, but smarterGrowth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin my Skool community and connect with other eCommerce brand owners and marketers!https://www.skool.com/tiktokshopelite/about
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Ep 629: How I'm Scaling a Brand from $51k to 8 Figs
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