EP.63「瘋潮行銷-華頓商學院最熱門的一堂行銷課！6大關鍵感染力，瞬間引爆大流行」by 雷恩

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分享約拿．博格的「瘋潮行銷-華頓商學院最熱門的一堂行銷課！6大關鍵感染力，瞬間引爆大流行」。作者在書中提出了六大關鍵感染力原則「STEPPS」：分別是社交身價（Social Currency)、觸發物（Triggers)、情緒（Emotion)、曝光（Public)、實用價值（Practical Value)與故事（Stories)。讓我們的產品或訊息能夠蔚為風潮，建立強大口碑，讓人們可以口口相傳不停。 -- Hosting provided by SoundOn

Episode metadata supplied by the publisher feed · Published Dec 19, 2021

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EP.63「瘋潮行銷-華頓商學院最熱門的一堂行銷課！6大關鍵感染力，瞬間引爆大流行」by 雷恩

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