Ep 636: The Exact AI Strategy We’re Using to Win on TikTok Shop with Bora Mutluoglu, Reacher

Send us a textYou spent thousands on influencer marketing… and barely got a sale.The problem isn’t the creator. It’s your system.In this video, I break down why most brands fail with influencers—and how the top-performing brands are building performance-based creator funnels that actually move revenue.This is for you if:You’ve run influencer campaigns and saw little-to-no returnYou’re still paying flat fees with no tracking or affiliate backendYou want to build a repeatable influencer model that scales with your brandWhat you’ll learn:The 3 biggest reasons influencer campaigns flopHow to structure hybrid affiliate deals with upside for both sidesWhy Spark Ads should come after performance proof—not beforeHow to stop treating creators like props—and start treating them like partners👇 Reference Data Sprout Social: https://sproutsocial.com/insights/influencer-pricing/#impactTimestamps:00:00 - You spent $5K… and got 3 comments 01:10 - The real problem with most influencer campaigns 02:44 - Followers ≠ customers 04:05 - The product/creator misalignment mistake 05:30 - Why one-time posts don’t build brand equity 07:00 - Flat fee deals are killing your performance 08:36 - The biggest reason your campaign flatlined 10:15 - What top-performing brands do differently 12:00 - How to treat creators like partners 13:40 - Segmenting creators like a sales team 15:05 - The Spark Ads playbook (that actually works) 16:50 - The UGC comp model that drives volume 18:10 - How to build an always-on influencer engine 19:40 - Your next move: structure, spark, system 21:00 - Final thoughts + audit your past campaignsIf you’re serious about scaling influencer the right way, hit subscribe for weekly content on systems, scale, and TikTok Shop performance.Let’s build the machine. Not just the moment.