Ep 637: Google Updates, Authority, and Parasite Strategies: iGaming SEO in 2025

In today's episode of iGaming Daily, SEO expert Ivana Flynn is joined by Dr.Berta Rachmanov, founder of Bertarach.com, and Maria Sayapina, Director of Casino at Game Lounge, as the trio dives deep into the turbulent world of iGaming SEO, exploring how affiliates are adapting to Google’s ever-changing landscape and what strategies are shaping 2026.Tune in to today’s episode to find out:How Google’s latest updates have shaken the iGaming affiliate ecosystem.Why “doing everything right” in SEO might no longer guarantee rankings.The growing importance of authority, and how to build or borrow it.Why flexibility and rapid adaptation are now essential for SEO survival.Which gray and black-hat tactics are redefining success in competitive markets.Host: Ivana FlynnGuests: Dr.Berta Rachmanov & Maria SayapinaProducer: Anaya McDonaldEditor: Anaya McDonaldiGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.