Ep 64 Digital Marketing Trends & Skills You Need to Know About in 2023 (EC Mixed)

from Digital Marketing Made Easy · host Dawn McGruer FRSA FCIM

In this episode, we're talking all about key digital marketing trends and essential skills for 2023.We dissect the rise of TikTok and its potential impact on your marketing strategy, along with other social media platforms.Curious about the real deal behind influencer numbers? We debunk the world of vanity metrics and stress the importance of authentic engagement. So let's future-proof your marketing game together. Here are the highlights:(3:56) The importance of personalisation and personalised marketing. (4:40) The importance of building an authentic audience (9:30) AI and automation are transforming the world of digital marketing. (13:42) The digital marketing skills that professionals need. Connect with Dawn:Visit our Website - https://www.digitalandsocialmediaacademy.com/Buy the Dynamic Digital Marketing book today! - https://www.digitalandsocialmediaacademy.com/product/dynamic-digital-marketing-bookJoin the Facebook Group -Follow us on Instagram - https://www.instagram.com/businessconsort/ Follow on Twitter- https://twitter.com/businessconsort Connect on LinkedIn - https://www.linkedin.com/school/868404/

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This episode is 24 minutes long.

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This episode was published on August 23, 2023.

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