Ep 64 | Should we take a B2C approach to recruitment marketing? Faye Lewis from Sixty Seconds.

Faye Lewis joins us as the first-ever returning-guest on the show as we dig into the idea of consumerisation of candidates and adopting B2C marketing techniques to recruitment marketing.  We discuss the tactics and approaches that will enable marketers to have a wider range of influence on sales and why it really is the best time to 'step up' in your role. We also discuss how the importance of diversity and inclusion has taken on greater importance and what responsibilities marketers have to use their skills and platforms to start conversations. As always, kudos to our friends at Paiger for supporting The Lonely Marketer.