Ep. 64 - The Ethics of Outside the Box Legal Marketing

This is another classic presentation by Ben Glass from a Great Legal Marketing Summit.You can download a free report about this year's Summit at GLMSummit.comFrom the power of book writing and celebrity branding, to state bar rules, constitutional laws, and the fine line between public and private advertising, we leave no stone unturned. We even guide you on how to tastefully provide information about verdicts and settlements without stepping on any rules.We take a good look at the future of marketing, underscoring the significance of building and nurturing your customer base. Discover how to maximize limited space on direct mail envelopes for powerful advertising messages, and understand the process of certifying lawyers. We throw light on how to convert a magazine ad concept into a TV ad, and why staying in tune with the latest technology and trends is paramount in the realm of legal advertisements and statements. This episode is teeming with useful tips, so tune in and amp up your marketing and legal advertising game.Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.comWhat Makes The GLM Tribe Special?In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixingthe actual practice of law with business building in the way that we are.There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.