Ep 64 Why naming your offer isn't enough

In this episode, I share why naming your offer isn’t enough, what’s actually missing, and how to tell if your offer is still sitting there as shapeless dough when it should be something people can actually picture and buy.In this episode, you’ll learn:* The naming trap: why a name alone keeps you stuck in explanation mode* What “the speech” is costing you (time, energy, and money)* The 3 pieces of a full offer identity (positioning, visual anchor, consistency)* The 4 signs your offer is still dough instead of a fully-formed croissant* How I transformed my own offers by building identity around the nameReady to un-vague your offer?If your offer is sitting there feeling vague and you’re tired of doing “the speech” on repeat, DM me “UN-VAGUE” on Instagram and let’s have a look at what’s missing.======================💌 Want this podcast, more design nuggets as well as a nosey at what's cooking behind the scene delivered straight to your inbox? studiocoya.com/newsletter📱 Let's be friends on Instagram: instagram.com/studiocoya This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit studiocoya.substack.com