EP 64- Why Your 20s Are the Best Time to Start a Business

In this episode, I sit down with Alyssa Walker—marketing student, entrepreneur, and founder of LYSS, the cozy hoodie brand she built from the ground up. We talk about what it really looks like to start a business in your 20s—the mindset shifts, the self-doubt, and the beauty of starting before you feel ready.Alyssa opens up about embracing vulnerability, building community, and why passion—not perfection—is what keeps her going. We also dive into how understanding consumer behavior, staying curious, and using tools like AI can completely change the game for young entrepreneurs.If you’ve ever felt called to build something, but worry you’re not “ready”—this one’s for you.Chapters00:00 Introduction to Alyssa Walker and Her Journey01:52 The Inspiration Behind LYSS: A Cozy Hoodie Brand05:51 The Importance of Passion in Business06:52 Why Your 20s Are the Best Time to Start09:12 Networking and Learning from Others09:43 Embracing Vulnerability and Learning from Mistakes13:18 Understanding Consumer Behavior and Analytics15:55 Building Confidence Through Business Challenges19:18 Mindset and Overcoming Overwhelm22:47 The Role of AI in Modern Business26:17 Evolving Mindset and Continuous Learning27:04 Embracing Risk and Self-Doubt30:34 Finding Balance in Chaos36:31 Building Self-Trust and Non-Negotiables40:20 The Role of Community and Support44:23 Defining Success and Future Aspirations