Ep 643: ESPN Hard Launches Its Relationship with DraftKings

In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC’s Managing Editor Jessica Welman as the duo discuss the dramatic end of the ESPN BET and PENN Entertainment partnership, and what this means for the operator’s future strategy in the U.S. sports betting market.Tune in to today’s episode to find out:Why the high-profile ESPN BET partnership failed to hit its ambitious market share goals.How PENN plans to relaunch its sportsbook under theScore Bet brand.What this second media partnership collapse means for PENN’s digital ambitions.Whether theScore can resonate with U.S. bettors as it does in Canada.What the ESPN BET fallout reveals about FanDuel and DraftKings’ dominance in the market.Host: Charlie HornerGuest: Jessica WelmanProducer: Anaya McDonaldEditor: Anaya McDonaldiGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.Relevant articles:https://sbcamericas.com/2025/11/06/penn-ends-espn-bet-deal-after-two-years/