Ep 65 | Integrating Event Software With CRM With Becca Mazur

As the landscape of in-person, hybrid, and virtual events continues to evolve, understanding how to seamlessly integrate event software with your CRM is a game-changer for any business or organization—so much so that it’s not just an option but a strategic necessity. In this latest offering from “Event Marketing: Redefined,” we step into the dynamic world of event technology with Becca Mazur. Becca has recently taken on the role of Senior Principal Consultant on the Cvent Consulting team at Cvent. Boasting more than 15 years of experience in event leadership, she has successfully navigated both agency and client perspectives. Before her tenure at Cvent, Becca spearheaded Event Technology Strategy at Cognizant. She and Matt talk about: ✅ How to integrate event software (and where to start) ✅ Using event software to demonstrate value of events to leadership ✅ Unpacking the effectiveness of event software ✅ And more Don't miss this opportunity to stay ahead in the ever-evolving world of events. Tune in today! Connect with Becca: On her LinkedIn: https://www.linkedin.com/in/beccamazur/ Connect with Me: On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ On my Company: https://rockwayexhibits.com/ 🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined