EPISODE · Nov 24, 2025 · 22 MIN
Ep 654: Evoke's 'Cold Hard Business' as William Hill Exits 13 Markets
from iGaming Daily · host SBC Media
In the latest episode of iGaming Daily, host Fernando Noodt is joined by Charlie Horner and Joe Streeter, to analyse William Hill's monumental decision to exit markets including Nigeria, Vietnam, and Bolivia, a move described as "cold hard business". Parent company Evoke is scaling down the UK's oldest gambling brand, choosing to focus Hills on its domestic presence. The trio discuss the reasons behind this shift, including navigating regulatory turbulence and political volatility in global markets, and how Evoke plans to leverage William Hill's strong UK retail portfolio (over 1,300 locations) while relying on the 888 and Mr. Green brands for international online expansion. Additionallly, the three explore whether prioritising the brick-and-mortar segment over international online growth marks a new chapter for the brand.To read more about what was discussed on today's episode, click on the following links:- https://sbcnews.co.uk/europe/2025/11/21/william-hill-13-exit/- https://igamingexpert.com/regions/asia/william-hill-africa-asia-exits/Host: Fernando NoodtGuests: Charlie Horner & Joe StreeterProducer: James RossEditor: James RossiGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
What this episode covers
In the latest episode of iGaming Daily, host Fernando Noodt is joined by Charlie Horner and Joe Streeter, to analyse William Hill's monumental decision to exit markets including Nigeria, Vietnam, and Bolivia, a move described as "cold hard business". Parent company Evoke is scaling down the UK's oldest gambling brand, choosing to focus Hills on its domestic presence. The trio discuss the reasons behind this shift, including navigating regulatory turbulence and political volatility in global markets, and how Evoke plans to leverage William Hill's strong UK retail portfolio (over 1,300 locations) while relying on the 888 and Mr. Green brands for international online expansion. Additionallly, the three explore whether prioritising the brick-and-mortar segment over international online growth marks a new chapter for the brand.To read more about what was discussed on today's episode, click on the following links:- https://sbcnews.co.uk/europe/2025/11/21/william-hill-13-exit/- https://igamingexpert.com/regions/asia/william-hill-africa-asia-exits/Host: Fernando NoodtGuests: Charlie Horner & Joe StreeterProducer: James RossEditor: James RossiGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.
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Ep 654: Evoke's 'Cold Hard Business' as William Hill Exits 13 Markets
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